Brand & Communication

A brand-new language and new channels to be closer to people's needs, more accessible to our stakeholders.

In this section a major selection of advertising campaigns, supporting initiatives and our brand evolution throughout the years.

Social Media
Social media

Social media offers a unique opportunity for dialogue and communication. This is why we have decided for a strong presence on the most popular social networks: Facebook, Instagram, Twitter and YouTube, based on the features of each and the strategic objectives of the Unipol Group. 

Blu and video content

Blu – Broadcast Lab Unipol is a content brand that identifies videos made directly by UnipolSai with high-profile partners. These videos tell stories about our Sponsorship Program, corporate projects, financial results and other initiatives in the world of UnipolSai. All episodes are available on Youtube|Unipol Group Corporate Channel.

Digital Identity

The new corporate site of the Unipol Group, online since 2016, is the heart of an integrated communication strategy for all Group companies. Its innovative digital identity lays out a common path through the use of symbolic language that conveys closeness and passion. 


Communicating with the outside world, while maintaining the Group identity. With this objective in mind, UnipolSai Assicurazioni approaches the market with institutional and product advertising campaigns shared through the Company’s main media and social media channels.


Our social commitment is reflected in sponsorship initiatives and projects covering the five areas of the Corporate Sponsorship Program: sport, culture, the environment, research, social utility and entertainment. A program that shows daily commitment to the passions that enrich people’s lives, demonstrating UnipolSai’s constant support for the community and the country. 

Institutional events

We support leading national events and help make them possible. In this section you can discover all the events that UnipolSai Assicurazioni has been involved in as a supporter.