Always one step ahead | UnipolSai and UnipolMove
A new episode dedicated to insurance innovation
and the UnipolMove electronic toll service
On Sunday, 21 May, UnipolSai will return with its multimedia advertising campaign “Always one step ahead” in a brand-new episode whose creative direction effectively embraces corporate and business messages, starring Alessandro Gassmann, the testimonial par excellence who interprets an ability to predict the future.
The campaign combines MV product safety and quality with the Group’s new mobility services to communicate the possibility for new customers requesting insurance quotes, as well as existing UnipolSai customers, to receive one-year free subscription to UnipolMove, the new electronic toll service for motorways and parking.
For this very reason, Gassman is joined by another famous personality: Olympic swimming champion Gregorio Paltrinieri, a familiar face on the UnipolMove communication campaign.
30- and 15-second ads will be aired on all main national television networks, accompanied by presence on digital and press channels with an integrated creative concept across various media.